Driverless Cars: How Technology and Vehicle Companies Are Creating a “Disruptive Technology”
By now, you have probably heard about driverless cars. Tech-giant Google’s autonomous automobile, the Google Car, has been in the news lately as it goes through development and testing. Slated for release within the next 5 years, Google’s driverless car has the potential to disrupt not only the way we navigate in our vehicles, but also the technology and automotive industries themselves.
Many vehicles currently on the market are integrated with software and technology for navigation, information, entertainment, and improved safety. The combination of cars and computers has begun a trend of unprecedented collaboration between these formerly distinct industries.
Driverless cars are taking this collaboration to the next level, and forming new landscapes of competition in the process. It’s a time of change in both industries, giving burgeoning innovative companies the opportunity to succeed where older traditional companies may be struggling.
Design Engineering has posted a great article from Global News on this topic, titled “High-tech cars blurring auto, tech industry boundaries”. The article states:
“Silicon Valley is dotted with research labs opened by automakers and suppliers, who are racing to develop high-tech infotainment systems and autonomous cars. Tech companies — looking to grow and sensing an industry that’s ripe for disruption — are heading to Detroit to better understand the auto industry and get their software embedded into cars.”
Beyond consumer automobiles, we are also seeing heavy industry adopting this technology. For example, large off-road vehicle manufacturers are now incorporating radar and other sensors for collision avoidance.
The integration of auto and tech has the potential to shake up the big players in both industries. Entirely autonomous vehicles – and the technology within them – will change the way we move from place to place, how we do our work, and how we interact with our machines.